About the Business
Baxters was founded by William Baxter in 1911, originally as an insurance brokers and estate agents! Now solely focusing on both general insurance and financial services, Baxters remains owned and run by William Baxter’s grandson, Howard Lee. Today we maintain the core values that helped establish our business over 100 years ago, delivering the highest levels of professionalism, transparency and integrity as part of our service provision, helping to differentiate us from other brokers.
We take great pride in our heritage. Indeed, the longevity of our business, is matched with trading relationships with a number of current clients, dating back over 3 and in some instances, 4 generations.
We fully understand that client relationships remain paramount to our business. As a consequence, we offer a one stop solution to our clients. The same team that arranges cover and manages your insurance programme will also be there to assist and liaise with you in the event of a claim.
All broking staff are members of the Chartered Insurance Institute and over 50% have secured professional qualifications through examination. A number of staff continue with study towards qualification, and all undertake a programme of Continued Professional Development, to ensure we remain able to provide the level of professional advice that our clients have come to expect from us.
We firmly believe that Insurance programmes for our clients should form a three way partnership, with insurers, ourselves and our client at the centre. As a consequence we also strive to build, and maintain excellent trading relationships with our insurer partners. This enables us to combine comprehensive insurance solutions with competitive prices, ensuring we provide our clients with real value.
We provide a full range of services to a wide and varied client base. This includes corporate risk solutions, bespoke personal insurances and individually tailored financial products.
Business Services
Business Insurance
Our corporate risks division provides insurance solutions to all commercial sectors for clients ranging from sole traders to public limited companies.
We have many years’ experience arranging bespoke insurance solutions for all types of business. Recognising that every business has specific requirements, we will take time getting to know the environment in which you operate and the risks you face in order to secure the optimum solutions for your needs, providing maximum protection.
Risk assessment and Risk Management forms an important part of our service. We want your business to operate as safely as possible, and we are able to offer advice on regulatory and legislative compliance in association with the insurance companies that we work alongside.
Our membership of the Willis Commercial Network allows us to access a wide range of services, exclusive to the select and limited number of members, together with significant leverage within the insurance marketplace, thus enabling us to secure comprehensive bespoke cover coupled with competitive premiums.
Ensuring the financial stability of an insurer is critical and we have arrangements to continually monitor the security and integrity of our recommended insurers.
Personal Insurance
We have been providing specialist insurance for our private clients for over a century and can assure you that all our clients will receive the highest standards of personal attention from our experienced members of staff.
We adopt a tailored approach to find the right solution for your needs. Your peace of mind is our most important consideration. With access to leading insurers, niche providers and of course Lloyds of London we have the capability to secure the best cover for your needs at competitive rates.
You will find us to be friendly, approachable and professional. We always aim to respond promptly and efficiently. Should you need to make a claim, we will guide you through the claims process, helping you to achieve speedy settlement.
Location & Hours
263 Cranbrook Road
